The Agrofood sector occupies an important place in the economy of the archipelago and the excellence of its agricultural products is mainly based on the natural advantage of the Azores in the production of milk and meat, the existence of a structured sector in this field and know-how in milk processing.
The dairy sector is a cornerstone of the Azores economy. Due to the soil and climate conditions, the Region enjoys competitive advantages in this sector, compared to a significant part of the Portuguese productive territory.
The production of dairy products in the Azores amounts to more than half of all Portuguese-made cheese and more than one third of cow milk and butter.
There is a potential for innovation and increased added value of final products through different processing techniques, as well as the improvement of their organoleptic and functional properties, or the incorporation of others more valued by the market.
The agricultural sector has an important role in the economy of the whole archipelago, offering a broad range of products with enormous potential for export and organic markets.
Agriculture occupies more than 120 thousand hectares of Azorean soil and employs more than 10% of the population.
The Azores is the only place in the European Union where tea is produced at industrial level and one of the main E.U. producers of proteas.
There are three well defined wine regions producing internationally recognized certified wines. The Azorean meat is certified by Protected Geographical Indication (PGI). The animals are fed almost exclusively on the pasture, ensuring the quality of the meat.The geographical area of IGP production covers all the islands of the Azores.
For market segments seeking typical products, natural identity and quality, the Azores offers high quality, natural and artisanal products.
All these products may benefit from the Azores Brand (Marca Açores) and be recognized globally as Azorean.
The Government of the Azores assumes the Azores Brand as one of the driving pillars for the internal and external promotion of the Region.
The identification of the Region through a brand synonymous with quality, which differentiates the product from the most distinctive attributes of the Azores - nature, high environmental value, diversity and natural exclusivity, are unique characteristics considered to be of undeniable importance in the success of a market access and loyalty strategy, which allow for the induction of added value to Azorean products and services and foster the economic base of exports.
With a transversal nature to all regional production, the Azores Brand has come to assume itself as a global brand of reference, a territorial brand that identifies the offer of the Azores both in terms of tourism promotion and in terms of the dissemination of its products. and services.
Azorean products, considering the traditional tradable goods and services, namely tourism, have gained significant notoriety over time, standing out from other direct competitors, as they originate from a region with an ecological footprint. of high environmental value.
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